Outdoor signs are one of the most important promotional tools available for increasing brand visibility and sales. A well-designed sign can mean the difference between a thriving and a struggling business. These signs are in charge of creating a good first impression for your company. They are the most effective way to display your company's name, logo, and other important information. The best part is that outdoor signage for businesses can be customized to fit your company's identity.
When it comes to choosing the right sign for your business, it can be difficult to know where to start. But don't worry, Touchstone Signs & Graphics is here to assist you with all your signage needs. In this blog, we'll go over some reasons why it is necessary for your company to have outdoor business signs.
IMPORTANCE OF INSTALLING OUTDOOR SIGNS FOR YOUR SAN JOSE BUSINESS
1. INTRODUCE AND PROMOTE YOUR BUSINESS
Outside signage allows you to stand out from the crowd. Passers-by will notice your shop or store almost immediately if your business name is visible through signs such as banners or channel letters. These indicators may indicate that your company provides better products and services than the competition in the area. Plus, with signage, customers are more likely to select your business, meaning higher sales!
2. CUSTOMERS SHOULD BE DIRECTED TO YOUR BUILDING
Storefront signs are one of the best ways to direct people to your establishment. Ensure that they enter the right place, and tell them what your brand is about with a creative outdoor business sign. If your business is open for 24 hours, or even just open throughout the night, consider an outdoor lighted business sign. It'll give you a lot more visibility!
3. PROMOTION OF GOODS AND SERVICES
It is best to present your products and services while capturing the attention of your potential customers. An A-frame design based on the theme of the shop will easily pique a customer's curiosity for cafes and restaurants. Window graphics are also a great way for any business to promote their sales, events, or promotions, whether they are seasonal or permanent! Take advantage of that empty space and get those impressions!
4. TOOL FOR ONGOING MARKETING
There are so many different types of exterior signage, but outdoor metal signs and monument signs are some of the most popular. Metal signs add a truly sleek look to any business looking to add a little something extra to their space, and monument signs are a great way to grab people’s attention from a distance. Looking to go one step further? Light up your signs for all-day visibility!
5. OUTDOOR ADVERTISING RAISES THE VISIBILITY OF A COMPANY.
Set yourself apart from the competition by using the right custom outdoor signs. People will be able to associate your brand with your company and the services you offer, through effective signage. By using creative designs and placement, people will be able to remember you and return to your business, giving you a competitive advantage.
6. SIGNAGE HAS THE POWER TO MAKE A STATEMENT
Consider a typical street for a moment. There are numerous business types, both large and small. If there is no signage, it is easy to get lost in a crowd. That’s why it’s important to implement exterior signage that not only allows people to locate your business but allows people to see what you can offer them and the community.
YOUR TRUSTED OUTDOOR SIGN COMPANY IN SAN JOSE
Touchstone Signs & Graphics is your one-stop sign shop for all of your outdoor sign needs. We will assist you in developing signage solutions that will help your brand stand out. From outdoor sign planning to installation, our knowledgeable staff will gladly assist you. Call us at 408-495-8074 and we will elevate your brand today!
