Over the years, marketing has evolved to adapt to new trends and technological advances. Despite that, some traditional advertising methods are still effective in promoting your brand.
Business signs do not simply indicate your official company name and logo. Different signs have different uses. Some provide directional cues, while others inform the public about your ongoing in-store promotions. It is also equally crucial that you work with the right signage partner with the expertise and experience to help you determine the best kinds of signs that will work best for your needs and budget.
1. Outdoor signs
They mainly showcase who you are as a company, what you can offer the public, and what makes you different from competitors. When done right, you will effectively claim the location, increase foot traffic, and stay top-of-mind. Here at Touchstone Signs & Graphics, some of our top exterior signs include channel letters, awnings, monument signs, and pylon signs.
2. Indoor signs
They meet the expectations set by exterior signs. These visual tools heavily promote your products and services, assist in completing transactions, provide customer service, boost employee morale, solidify your brand and values, help visually impaired customers, and create a unique and unforgettable ambiance. Reception area signs, room identification signs, floor decals, and murals are a few interior visual tools that you can invest in.
3. Tradeshow displays
If you want your booth to stand out from a sea of other participants, you need to invest in top-quality tradeshow displays. They assist your sales team in converting leads and closing deals with high-resolution images and well-strategized texts. For tradeshow displays, our Morgan Hill, CA team will teach you how to properly store your signs so you can reuse them for other company events.
4. Vehicle wraps and decals
They allow you to reach more of your potential customers in an efficient and non-intrusive way. Vinyl wraps and graphics convert your ordinary company-owned vehicles into moving billboards that easily generate hundreds, if not thousands of impressions each day. If you want to gain as much attention as possible, we recommend full vinyl wraps. For entrepreneurs who want something less drastic, go for partial ad wraps instead. However, if you are looking for a more cost-effective alternative and intend to provide subtle branding elements on your vehicles, vinyl graphics are the way to go.
Touchstone Signs & Graphics is among the top-rated signage manufacturers in Morgan Hill, CA. Our passion for sign-making and commitment to customer service make us superior to other suppliers in the area. We don’t just produce business signs from a standard template. As your partner, we make sure to carefully study your target audience’s preferences, include your branding requirements, and consider your business and marketing needs. In doing so, we are able to curate customized solutions that meet or even exceed your expectations.
Are you ready to elevate your advertising efforts through high-quality commercial signs? Get in touch with us today to get started.