Wayfinding signage, as the name implies, helps in navigating a business, institution, or other physical location. It will guide your employees and clients get from one location to another and confirm your progress along a route. This type of signage is particularly useful for:
• Office and hospitals;
• Educational and financial establishments;
• Tourist spots;
• Bars and restaurants;
• Shopping malls, retail outlets, and automobile dealerships
Customers will feel more at ease in your building if you have effective and clear wayfinding signage. They will also feel more empowered because they will be able to find what they are looking for without asking for help. Let Touchstone Signs & Graphics guide you through every step of the sign-making process.
Identification signs are the most common type of wayfinding signage. This type of sign will notify your visitors that they have arrived at their desired location within your building. These signs can be extremely useful, especially if you are in a large building that houses several different businesses or organizations. Identification signs must be simple and organized in order to be understood in a matter of seconds.
These can be placed all over the building, depending on the needs of the company. Informational signs should be placed in areas where a large number of people will see them, such as lobbies, waiting rooms, and entrances. A good example of this signage includes custom ADA wayfinding signs, which are not only required but show your clients that you offer a welcoming and inclusive space.
Customers and visitors will be able to find their way around with signs that literally point them in the right direction. Your signage should be clear and placed in such a way that you almost feel as if an invisible tour guide is guiding you to your destination. They should be placed in areas where there isn't a clear traffic flow.
Regulatory signs are the final type of wayfinding signage that you should include. These signs are concerned with both the safety of your visitors and liability issues. This signage will inform your visitors about what is acceptable and where they can and cannot go. You must ensure that your regulatory signs are visible, clear, and concise.
It all depends on the style of your company aesthetic, but ultimately, you can do whatever you want! You can use symbols, arrows, words, or a combination of all three.
The signs will create a safe and welcoming environment inside your building. By going one step further and making sure they are appealing and not just functional, you’ll also be providing your clients and employees with an overall better experience.
Looking for wayfinding signs near you? Get these popular interior signs for your California business at Touchstone Signs & Graphics. We’re a trusted sign company that is beloved by businesses large and small. Our office design firm is committed to offering high-quality sign products and services.
We take pride in providing the best possible service to local businesses, which is why our team of experts consults with you before we get started on your project.
