If your business is in the real estate industry, it is important to incorporate signage into your marketing strategy. Passersby notice real estate signs, whether it's for a property in their current neighborhood or one in which they've always wanted to live. These signs entice people to know more, whether they are looking to buy or sell, or it will come up in conversations with others who may be interested.
Custom real estate signs reveal more about you and your company than the properties they advertise. Whether you work in residential or commercial real estate, your hanging real estate signs serve as brand ambassadors, speaking for your company when you can't. Take charge of the message your signage conveys and ensure it is communicating the right way to hook your target audience. If you’re not sure how to best accomplish this, work with a reliable signage company.
Touchstone Signs and Graphics is your trusted real estate sign company. We create distinctive, personalized real estate signs that promote your brand and spark interest from potential customers.
THINGS TO CONSIDER IN WHEN DESIGNING YOUR SIGN
· BRANDING
Your brand is one element that is guaranteed to be unique from other businesses, making it essential to include brand colors, fonts, and messaging within your signage. Real estate signs are perfect to spread brand awareness and create recognition.
· BRAND LOGOS
Including your brand's custom logo on your real estate signs is an excellent opportunity to make it more familiar to onlookers. The association between your business name and its logo must be built up over time, and signage is the right way to expedite this process.
· READABILITY
The purpose of signs is to communicate with your target audience. Your design should always support the sign's ability to communicate effectively. From short phrases to easy-to-read fonts, your sign should be clear, concise, and easily understood.
There are other elements at play as well. Brand recognition and aesthetics are both significant. But readability should never be deprioritized for aesthetics. After all, a sign that is difficult to read won't be useful for communication.
· FONTS’ COLOR SCHEME
Your signage's color scheme can make or break the design. From being able to read the colors from a distance to understanding what emotions the colors chosen will evoke, this design choice is essential to the success of your signage.
· WHITE SPACE
The area of a design that is not filled with shapes, colors, lines, or text is known as white space. Simply put, white space is essential to a design's overall effectiveness in terms of both readability and aesthetics. If you want a sign that conveys assurance and calmness, while also being simple to read, prioritize white space.
FOR A TOP-NOTCH REAL ESTATE SIGN INSTALLATION IN SAN JOSE, CA
Whether you’re looking to market an open house or highlight a new property listing, experienced real estate teams understand the effectiveness of a well-designed real estate sign. The goal of Touchstone Signs and Graphics is to make your signage and property distinctive.
Let us help you stand out with incredible signage! We constantly work to help our clients expand their businesses, and we are confident that we can meet all your building and commercial signage requirements.
