Building a relationship with your customers is essential in any business. Making a good first impression (through advertising, for example) is critical because it is how potential customers are introduced to your products or services. This has an impact on customer traffic and business sales.
You won’t have to go far to find custom signs in San Jose because Touchstone Signs & Graphics is committed to providing high-quality goods and services that will set your company apart. Continue reading to learn more about how to choose the best custom signage and custom graphics for your business.
Custom business signs make it easier to maintain a consistent brand. These signs are usually displayed outside and are your company’s first point of contact with your target clients. You only have a few seconds to catch people’s attention, so make sure these customized signs will accurately represent your brand. These signs can also be used indoors to keep your signage themes consistent. As well, custom indoor signs will keep your customers in a good mood and enhance their overall experience.
How to Decide on the Best Signage for Your Business
1. Work Out Your Budget
When it comes to signage, your budget will help you decide on a variety of factors, including:
· The size of the signs.
· The quality of the materials used in your signs.
· The number of signs for purchase.
· The design’s complexity.
When determining your budget, consider how cost-effective this signage is. It is one of the few types of advertising that, once purchased and installed, continues to work for you with no additional costs other than the occasional maintenance task.
2. Select the Best Signage Company
Working with a local company that can design, manufacture, install, and maintain your signage is preferable. A full-service custom sign company will work with you from the beginning to the end of your signage project. They are also familiar with any signage bylaws in your area, so you can rest assured that your signs will be constructed in accordance with those regulations.
In addition, it is easier to contact a local company than a distant one if something goes wrong. Also, review their previous projects as well as their online reviews. You should look for a company with a lot of experience in the signage industry.
3. Select the Best Design for Your Signage
Consider your demographic: If you want to attract a specific type of customer, you should use signage that appeals to them.
Make sure your signage is visible: Check that your sign is large enough to be seen from the desired distance and that the fonts are easy to read with lettering that is large enough and properly spaced apart.
If your business is located in a dark corner or you want your signage to be visible at night, choose backlit or another type of LED illumination for your sign.
Choose the right materials: Your signage company can assist you in determining the best materials to use in your sign. Tell them how long you want your sign to last and where it will be placed; this will help them determine the best materials to use.
Keep it simple: Less is usually more when it comes to signage. You want to avoid too much clutter in your design and include plenty of white space.
Your Trusted Custom Sign-Makers in San Jose
Touchstone Signs & Graphics is your one-stop shop for all of your sign-making requirements. We will collaborate with you to design signage that will help your brand stand out.
Custom signs are a simple and effective way to promote your brand and drive sales, and our knowledgeable staff will gladly assist you with everything from sign planning to sign installation. Call us at 408-495-8074 or email us today to get started on turning your ideas into reality.